Keyword Text: tool that magically opens customer sesame

Use the 2-Way Text Keyword tool for easy sign-ups. Send tailored messaging and create customer segments.

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Where Personalization Meets Data-Driven Decisions 💬

Create an easy and compliant way to opt-in to the list ✅. Maintain engagement with immediate targeted replies. Segment the contact list 👥 by tracking sign-ups for different keywords. Make informed decisions 🧠 with insights into customer behavior.

Easy Opt-In and Opt-Out

SMS keywords ease the opt-in process. Give your customers a simple way to join your marketing list from their mobile phones. Meet marketing compliance regulations. Ensure that subscribers knowingly consent to receive messages. A good opt-in system through SMS raises the chances of building a loyal subscriber base.

Tailor SMS communication strategies

Use SMS keywords to send targeted messages to specific audience segments. Set up automated responses triggered by SMS keywords. Maintain continuous engagement with customers. Use them to have two-way talks. Targeted replies ensure the content is relevant to the subscriber's interests. This increases the effectiveness of your messaging strategy. Dive deeper into personalization by allowing sign-ups through diverse SMS keywords. Then, segment your contact list based on distinct customer interests.

Get Insights into customer behavior

Track sign-ups with diverse SMS keywords. Fine-tune your contact list. Analyze customer SMS keyword interactions. Get valuable insights into customer behavior and preferences. Make data-driven decisions for product development and promotions. Let your efforts match customer desires and trends. Finally, turn them into loyal customers

Start growing your business with 2way SMS Marketing Platform

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🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

What makes SMS Keywords so special?


consumers opted in for business text messages


people use coupons on mobile device


average opt-out rate (mainly because too frequent messages)

Customer testimonials

I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.

Nikodem Grzeszczuk

Head of Digital Marketing, Rockwool

We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.

Chase Roedel

Head of Marketing, Permaseal

Start growing your business with 2way SMS Marketing Platform

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Our Answers for SMS Keywords Questions. Check how to get the best from your Text Campaigns.

SMS has become a powerful tool for businesses. It helps them reach their target audience. SMS keywords are an essential part of text message marketing campaigns. Here, we will provide insights into setting up SMS keywords. We will also cover using them in your marketing campaigns.

What is an SMS keyword message?

An SMS keyword is a word or phrase that individuals can text to a specific number or short code to opt-in to receive text messages from a business or organization. It is a crucial element in SMS marketing, as it allows customers to subscribe to your sms campaigns or a company's updates and promotions by simply texting a keyword to a designated number.

What are the benefits of using keywords in SMS marketing campaigns?

The use of keywords offers benefits such as higher open rates, increased engagement, and personalized communication with customers, making it a valuable asset for your marketing efforts.

Keywords in SMS marketing facilitate direct communication with customers, leading to higher engagement rates compared to other marketing channels. They allow for targeted messaging, which can be personalized based on customer responses. This targeted approach often results in higher conversion rates and more effective customer segmentation.

Why is it important to choose the right SMS keyword?

The choice of an SMS keyword is vital for the success of a sms marketing campaign. A well-selected keyword can make it easier for customers to opt-in into your marketing list, increase engagement, and boost the effectiveness of your marketing strategy. Keywords make it easy for you to setup an valid opt-in service.

What are the criteria for choosing an effective SMS keyword?

When selecting an SMS keyword, it should be easy to remember, relevant to your brand or campaign, and unique. Additionally, it's essential to consider opt-in and opt-out keywords to ensure compliance with regulations and provide a positive user experience.

Here are some of our best practices for using  keywords in text marketing:

Create easy-to-remember keywords. Businesses should prioritize creating easy-to-remember  keywords to ensure that customers can easily recall and utilize them when opting in for their services. It's important you connect your keyword to our 2WAY SMS Marketing Platform.

Optimize  keywords for opt-ins and opt-outs. It's essential to optimize keywords for both opt-ins and opt-outs to provide a seamless experience for customers. Using terms like "JOIN" for opt-ins and "STOP" for opt-outs is essential for compliance and customer satisfaction.

Maximize the impact of keywords in mass texting. Mass texting with strategically chosen  keywords can significantly impact your marketing initiatives, fostering direct communication with your audience and driving desired actions.

How to create a text keyword for your SMS campaign?

Step-by-step guide to setting up an SMS keyword campaign with 2WAY:

Create an keyword or multiple keywords involves selecting a specific keyword, selecting a dedicated textable number, and integrating it into your marketing materials and digital platform such as 2WAY.

Step 1: Sign up for a free demo of 2WAY SMS Marketing Platform here

Step 2: Choose your pricing plan

Step 3: Create an keyword, or keywords with confirmation messages. For example:  

"Text OPT IN to receive a 10% discount code. To OPT OUT send "STOP" or "Learn how to run our tool, text "RUN". To OPT-OUT send "STOP"

Please remember to choose a tag where those keywords should be saved, in this case make it your SMS Marketing List.

Step 4: Advertise a keyword on your website in your SMS messages and other marketing channels!

How do keywords increase customer engagement in marketing?

Keywords increase engagement by simplifying the process of subscribing to SMS updates, making it more likely that customers will interact with your brand. They provide a direct line of communication for delivering personalized content, offers, and information, which fosters a deeper connection with the audience.

How can businesses use SMS keywords for promotions or free trials?

Businesses can leverage SMS keywords to promote special offers, discounts, or free trials. For example, a keyword such as "TRIAL" could be used to sign up new customers for a free trial of a service.

This approach is highly effective in attracting new customers and incentivizing them to engage with the brand's products or services.

Curious to see how Keyword Text works?