SMS Links Shortening tool

Save text space for what is really important in your SMS marketing campaign.

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Send only as many messages as necessary. Not more 🎯

Shorten your long SMS links. Maximize the scarce 160-character limit in your SMS marketing efforts. Create more space for building brand relationships with your customers. Gain room for impactful messaging!

Maximize Your Message. Minimize Your Cost.

In SMS marketing, every character counts. Long hyperlinks can quickly consume the valuable character limit of text messages. Our link shortener ensures your 160 characters make an impact. Transform bulky links into sleek, short URLs. Save space and enhance your text messages' appeal.

Create Brand Links for Trust and Familiarity

Incorporate your brand name and domain into the hyperlinks sent in messages. Then, it becomes more than just a link; it's a journey to the heart of your brand. Direct your customers precisely where you want them. To a dazzling website, a vibrant e-commerce platform, the latest app, or a captivating video. Adding a branded link to an SMS strengthens connections with your customers. Elevate click-through rates, boost campaign performance, and watch your sales soar!

Track links for future impact

Utilize the traceable links feature to gauge click-through success. It provides vital consumer insights. Use these insights to tune your next campaigns for each customer. Create more engaging and effective communications. Deliver tailored texts that resonate at every step of your customer's journey. Boost sales and engagement! Incorporate UTM parameters into your URLs and streamline them with our shortening service. Make campaigns more efficient and easier to track, leading to better, faster results.

🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

Start growing your business with 2way SMS Marketing Platform

Schedule a demo

🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

What makes SMS Marketing so special?


open rate of SMS messages


recipients will read the SMS in first 5 minutes.


average Click-Through Rate in text message link

Customer testimonials

I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.

Nikodem Grzeszczuk

Head of Digital Marketing, Rockwool

We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.

Chase Roedel

Head of Marketing, Permaseal

Start growing your business with 2way SMS Marketing Platform

Schedule a demo

You ask, we have answers for SMS Links Shortening

Learn everything you need about setup, costs, scalability, and support. This will help you send SMS campaigns well. We've got answers to your most pressing questions.

What is SMS link shortening?

SMS link shortening is a process used in text messaging where long URLs are converted into shorter versions to save space and make the message more readable. This is particularly important in SMS, where each message is limited to 160 characters. These links can be easily shared via text message.

Shortened links are commonly used in SMS marketing campaigns to drive engagement and track user interactions.

How does SMS link shortening work?

The use of a link shortener works by taking a lengthy URL and converting it into a shorter, more compact version. Perfect for inclusion in text messages. This shortened link can then be included in a text message and sent to recipients.

When the recipient clicks on the link, they are redirected to the original long URL. The click is tracked and recorded for analytics purposes in our 2way SMS Marketing App

Why is SMS link shortening important for marketing?

SMS link shortening is crucial for marketing because it allows for the inclusion of clickable links within text messages. Including a shortened URL in your SMS allows you to direct your recipients to a specific landing page, promotion, product or online resource.

By utilizing shortened links, marketers can track the effectiveness of their SMS campaigns optimize their strategies based on user interactions, enhancing the overall effectiveness of SMS marketing campaign. Additionally, shortening links saves message space and allows for sending fewer SMS messages, thus lowering the cost of the marketing campaign.

What are the benefits of using shortened links in SMS?

Shortening URLs is crucial for effective use when sending a text message for marketing as it minimizes character usage and enhances readability. The benefits of using shortened links in SMS include also increased accessibility, improved tracking capabilities, and enhanced user experience.

Using shortened URLs for click-to-text links in SMS provides a visually appealing and concise way to prompt user engagement. These links are easier to share and consume within the limited character count of text messages. They enable marketers to gauge the performance of their campaigns through click-through rates and other metrics.

Link tracking helps measure the effectiveness of SMS marketing campaigns by providing insights into click-through rates, customer behavior, and campaign performance. The advantages of using hyperlinks in text messages include driving action, enhancing user experience, and facilitating seamless interaction with the brand's content. The 2way SMS Marketing platform's capability to support SMS links is crucial for integrating them into marketing campaigns effectively.

Shortened URLs also enable businesses to track user interactions and measure the effectiveness of their SMS marketing efforts, ultimately enhancing campaign performance and return on investment.

Are there any specific considerations when creating shortened URLs for SMS?

When creating shortened URLs for SMS, it's important to ensure the link is easily clickable on mobile devices.

Additionally, considering the character limit of SMS messages is crucial when using a link shortener to prepare links for text messages. Longer URLs may consume valuable message space.

It's also advisable to create branded links to reinforce brand visibility and recognition when using a link in a text message. That's why our 2-way SMS Marketing Platform enables adding your company domain to short links.

What are the advantages of using trackable links in SMS platform?

Using trackable links in SMS marketing provides businesses with valuable data and insights into the behavior and preferences of their audience. These insights can inform future marketing strategies, optimize campaign performance, and enable targeted and personalized messaging based on user interactions.

How to create effective SMS links?

Creating effective SMS links involves using clear and concise URLs that direct recipients to relevant content. Customizing the link to reflect the message or call to action conveyed in the text is important, facilitating a seamless user experience.

When using SMS, ensuring that the shortened links are optimized for mobile viewing is essential for engaging your recipients.

What are the best practices for using shortened links in SMS marketing campaigns?

First of all, it's worth utilizing link-shortening services with robust analytics and capabilities for segmenting links based on campaign objectives, as our 2way SMS Marketing App does.

To effectively use links in text messages for SMS marketing campaigns, you should focus on aligning the content of the link placements with the overall message and objectives of the campaign.

Best practices for creating trackable SMS links include incorporating unique personalized identifiers, like your customer's name, in the message body. It is essential to use branded links in SMS marketing to enhance brand visibility and credibility by sending a link via a text message. Furthermore, incorporating compelling calls-to-action alongside the shortened links can enhance their effectiveness.

By implementing these practices, businesses can gather actionable data and measure the impact of their use of links in text messages for their SMS marketing initiatives.


How can I create branded and trackable shortened URLs for SMS campaigns?

Start using our 2-way SMS Marketing Platform to create branded, trackable shortened URLs for SMS campaigns. The URL shortener section allows you to incorporate your brand name or relevant keywords into the shortened link, increasing brand recognition.

Furthermore, utilizing trackable links enables you to monitor the performance of each URL and gather valuable insights.

How to optimize SMS links for call-to-action?

Key considerations for using hyperlinks in text message marketing are Call-to-action. CTA links play a pivotal role in SMS marketing messages by directing recipients to take specific actions, such as making a purchase or visiting a website.

Optimizing SMS links for call-to-action involves incorporating clear and compelling directives within the SMS text message, prompting recipients to click on the provided link for your sms. The link should seamlessly align with the call to action, guiding users to take the intended next steps and facilitating a seamless transition to the targeted content or action.

Branded hyperlinks contribute to the brand presence in SMS marketing by promoting brand visibility and reinforcing brand identity. Optimizing landing pages for URLs included in SMS messages is crucial for delivering a seamless user experience and driving desired actions.

What are the key metrics to track in SMS link campaigns?

When measuring the effectiveness of one link campaigns, key metrics to track include: click-through rates, conversion rates, and engagement levels like user behavior after clicking the link.

These metrics provide valuable insights into the impact of the links and the overall success of the SMS marketing efforts.

How to track the effectiveness of shortened URLs in SMS marketing?

Link tracking and analytics tools can help you track the effectiveness of shortened URLs in SMS marketing. These tools provide insights into click-through rates, user engagement, and conversion metrics, allowing you to measure the impact of your SMS marketing campaign and optimize future strategies.

How to use analytics to optimize SMS link performance?

Analytics tools can be leveraged to optimize SMS link performance by analyzing the click-through rates, identifying patterns in user behavior, and refining the messaging and content based on the gathered insights. By continuously monitoring and analyzing short link performance, businesses can fine-tune their SMS marketing strategies for enhanced effectiveness.

How can Google Analytics be integrated with SMS link tracking?

Google Analytics can be integrated with SMS link tracking by appending UTM parameters to the shortened URLs. By utilizing specific UTM tags, marketers can monitor the traffic and engagement attributed to their SMS campaigns.

Alongside using Google Analytics platform, our 2way SMS Marketing Platform has all the features for gaining valuable insights into user behavior and your text campaign effectiveness.

Curious to see how SMS Links Shortener works?