Video SMS for advertising

Forget plain texting. Create a superior mobile-first viewing experience.

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The new generation of SMS marketing

Text advertising is experiencing its second life with 2WAY Video SMS! Create and deliver stunning rich media ads through regular texts. With optimized playback for mobile devices. Achieve remarkable engagement and widespread reach of your marketing campaigns

Lifted User Captivation

Direct video links within messages. Lead the recipient straight to the video content. Increase conversion likelihood. Mobile-optimized video content. Deliver unparalleled viewing experience as seen on social media platforms. Auto-Play Feature. Capture immediate attention. Boost the likelihood of recipients engaging with and acting on the message. Call to Action after playback. Guide users towards your desired action. Influence conversions. Personalized video messages. Tailor content to the individual viewer based on used keywords. Enhance engagement and brand connection.

Wide Audience Reach

Cross-Platform Compatibility. Receive and read SMS across a variety of devices out of the box. No extra conflagration needed like in MMS. Maximize the campaign's reach. Universal Accessibility. Every phone has a built-in SMS messaging application. Reach large audiences across diverse demographics. Scalability. Send bulk SMS messages to a large number of recipients simultaneously. Distribute your communication without a significant increase in cost. Tracking and Analytics. Track open rates, click-through rates, and view time. Get valuable insights into how recipients interact with text messages. Track open rates, click-through rates, and conversion rates. Optimize future campaigns for improved performance.

🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

Start growing your business with 2way SMS Marketing Platform

Schedule a demo

🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

What makes SMS Marketing so special?


open rate of SMS messages


recipients will read the SMS in first 5 minutes.


average Click-Through Rate in text message link

Customer testimonials

I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.

Nikodem Grzeszczuk

Head of Digital Marketing, Rockwool

We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.

Chase Roedel

Head of Marketing, Permaseal

Start growing your business with 2way SMS Marketing Platform

Schedule a demo

Check our tips and tricks section about Video in SMS

SMS marketing campaign is the process of sending promotional text messages to a targeted group of recipients. It is an effective way to engage with customers, promote products, and increase brand awareness. SMS campaign trends are leaning towards integrating video content with text messaging, leveraging mobile device marketing for maximum impact. Implementing best practices for SMS marketing can ensure the success of your campaigns.

Can I send a video through SMS?

Using URL Links for Video Content in SMS is a strategic method of delivering video messages by including web links within text messages. Instead of embedding the video directly, recipients receive a link that directs them to the video content. This approach leverages the convenience of SMS for delivering concise messages while utilizing external links to showcase engaging video material. By employing URL links in SMS, businesses can efficiently share multimedia content, providing a seamless and interactive experience for recipients who can easily access and view the videos through the provided web link.


What is the difference between SMS and MMS regarding video content?
  1. SMS (Short Message Service):

    some text
    • SMS is a text-only messaging service.
    • It has a character limit (typically 160 characters).
    • While it doesn't support direct video embedding, you can include a link to a video hosted elsewhere.
  2. MMS (Multimedia Messaging Service):

    some text
    • MMS supports multimedia content, including images, videos, and audio.
    • MMS messages can contain a video attachment, allowing for the direct inclusion of video content within the message.
    • It provides a richer multimedia experience compared to SMS.

Choosing between SMS and MMS for video depends on your specific needs and considerations. If you prefer a concise message with a link to the video, SMS may be suitable. On the other hand, if you want to provide a more immersive experience with the video directly embedded in the message, MMS would be the preferred choice. Keep in mind that MMS messages may incur additional costs, and not all mobile devices or carriers support MMS equally. Always consider your target audience and the capabilities of the devices they use when deciding between SMS and MMS for video content



What are the benefits of sending video via SMS?

When it comes to sending videos via text message, incorporating video content in an SMS campaign can enhance engagement and customer experience. Using video in text campaign allows businesses to deliver rich media content directly to their audience's mobile devices. A well-thought-out SMS video marketing strategy can include personalized video messages and using templates for video text messages, ensuring a cohesive brand image and message consistency.

The benefits of sending video via SMS in a marketing campaign are significant. It leads to increased engagement with video text messages. Reaches recipients in a more impactful way and improves the SMS campaign ROI through compelling video content.


How to send a video via SMS?

To send a video via SMS, businesses can consider options such as embedding videos in SMS, using URL links for video content, optimizing video file size for SMS sending, and providing a demo of sending video text messages. Evaluating whether to use SMS or MMS for video content will depend on specific campaign goals and recipient preferences.

Following best practices for video via SMS in a marketing campaign involves choosing the right SMS/text messaging service, creating engaging content for video text messages, offering video offers via SMS to increase engagement, monitoring campaign data for video performance, and integrating video messages with the overall marketing promotion to maintain a cohesive brand presence.


What Are the Benefits of Video via SMS in Marketing Campaign?

Increased Engagement with Video Text Messages is a dynamic marketing strategy that harnesses the power of video content delivered through text messages. By integrating videos into text-based communications, businesses enhance engagement levels with their audience. This approach combines the visual appeal of videos with the direct and immediate nature of text messages, creating a compelling and memorable interaction. The strategy aims to captivate recipients, convey information effectively, and ultimately boost engagement by leveraging the unique combination of video and SMS for a more impactful communication experience.

Enhanced SMS Marketing Strategy with Video Content takes traditional SMS campaigns to a new level by incorporating dynamic video elements. This strategy leverages the visual power of videos to deliver engaging and compelling messages directly through text messages. By merging the immediacy of SMS with the impact of video, businesses create a more immersive and memorable experience for their audience. This innovative approach aims to capture attention, convey information effectively, and elevate the overall effectiveness of SMS marketing efforts through the integration of rich multimedia content.

CRM Integration for Video Messages involves seamlessly incorporating video content into Customer Relationship Management (CRM) systems. This integration enhances communication by allowing businesses to send personalized video messages directly from their CRM platform to clients or prospects. By combining the power of visual content with customer data stored in the CRM, organizations can create more personalized and engaging interactions. This approach facilitates a comprehensive and cohesive communication strategy, enabling businesses to strengthen relationships, convey information effectively, and provide a richer multimedia experience within the context of their CRM workflows.

Reaching Recipients through Video Text Messages is an innovative communication strategy that delivers engaging video content directly via text messages. By blending the impact of visual storytelling with the immediacy of SMS, businesses can captivate their audience and convey information in a dynamic and memorable format. This approach aims to reach recipients more effectively by leveraging the popularity of video content, creating a personalized and interactive experience that stands out in the realm of text-based communications.

Improving SMS Campaign ROI through Video is a strategic approach that enhances the return on investment in SMS marketing by integrating impactful video content. By incorporating engaging videos into SMS campaigns, businesses elevate the visual appeal and effectiveness of their messages. This innovative strategy aims to capture audience attention, convey information more dynamically, and ultimately boost the overall performance of SMS campaigns. The addition of video content contributes to a more compelling and memorable user experience, leading to increased engagement and improved ROI for businesses leveraging this multimedia-enhanced SMS approach.

Embedding Videos in SMS is a dynamic marketing tactic that involves incorporating video content directly into text messages. By seamlessly integrating videos within SMS, businesses can deliver engaging and visually compelling messages to their audience. This strategy capitalizes on the immediacy of SMS and the visual appeal of videos, providing a more interactive and memorable communication experience. Embedding videos in SMS allows organizations to convey information in a richer format, fostering increased engagement and enhancing the overall impact of their messaging campaigns.

Best Practices for Video SMS Marketing

  1. Permission and Opt-In: Obtain explicit consent from recipients before sending SMS messages. Implement clear opt-in mechanisms to ensure compliance with privacy regulations.

  2. Personalization: Customize messages to individual preferences whenever possible. Personalized content increases engagement and enhances the overall customer experience.

  3. Clear and Concise Messaging: Keep SMS messages brief, clear, and focused. Communicate the key information without unnecessary details to capture attention quickly.

  4. Timing Matters: Be mindful of the timing of your SMS campaigns. Avoid sending messages during late hours or at inconvenient times. Consider the time zone of your target audience.

  5. Value-Driven Content: Provide valuable and relevant content in your messages. Whether it's promotions, discounts, or exclusive offers, ensure that recipients find the information beneficial.

  6. Two-Way Communication: Encourage and facilitate two-way communication. Allow recipients to respond or interact with your messages, fostering a more engaging and personalized experience.

  7. Segmentation: Segment your audience based on demographics, preferences, or behaviors. This enables you to send more targeted and relevant messages to specific groups.

  8. Mobile-Friendly Landing Pages: If your SMS includes links, ensure that the landing pages are mobile-friendly. A seamless transition from SMS to a mobile webpage improves user experience.

  9. Compliance with Regulations: Stay compliant with SMS marketing regulations, such as obtaining proper consent, providing opt-out options, and respecting privacy guidelines like GDPR.

  10. Testing and Analytics: Conduct A/B testing on different message formats, timing, and content to optimize campaign performance. Use analytics to track key metrics and adjust strategies accordingly.

  11. Prominent Opt-Out Option: Include a clear and easily accessible opt-out option in your SMS messages. Respect unsubscribe requests promptly to maintain a positive brand reputation.

  12. Integrate with Overall Marketing Strategy: Ensure that SMS marketing aligns with your overall marketing strategy. Integration with other channels creates a cohesive and effective marketing approach.

By following these best practices, businesses can maximize the impact of their SMS marketing campaigns while fostering positive relationships with their audience.


How to boost SMS campaign results by sending videos through text?

Video Content in SMS Campaigns involves integrating short video clips into text messages for a more engaging and dynamic marketing approach. This strategy leverages the visual appeal of videos to convey messages, promotions, or product highlights directly to recipients' mobile devices. By incorporating videos within SMS, businesses aim to capture attention, convey information more vividly, and create a memorable and interactive experience for their audience. This innovative use of multimedia enhances the effectiveness of SMS campaigns and provides a modern twist to traditional text-based marketing.

An SMS Video Marketing Strategy entails incorporating short video clips into text messages for impactful and engaging communication. By leveraging the visual appeal of videos within SMS campaigns, businesses aim to captivate their audience, deliver compelling messages, and enhance brand engagement. This strategy combines the immediacy of SMS with the power of visual storytelling, creating a dynamic and memorable experience for recipients directly on their mobile devices. The SMS Video Marketing Strategy serves as a modern and effective approach to connect with audiences and convey information in a more vibrant and interactive way.

Personalized Video via SMS involves delivering tailor-made video content directly to individuals through text messages. This innovative marketing approach combines the visual impact of videos with personalized elements, such as the recipient's name or specific preferences. By leveraging the immediacy of SMS, businesses can create a unique and engaging experience for each recipient, fostering a stronger connection and increasing the effectiveness of their communication. This strategy aims to enhance customer engagement by delivering relevant and customized video content directly to the mobile devices of targeted recipients.

What is SMS Marketing Campaign?

SMS Marketing Campaign is a targeted strategy that utilizes Short Message Service (SMS) to reach and engage a specific audience. It involves sending promotional or informational text messages to a group of recipients with the goal of promoting products, services, events, or disseminating important information. SMS marketing campaigns are known for their direct and immediate communication, making them effective for promotions, customer engagement, and delivering time-sensitive messages.

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