What retailers and brands measured with 2way
Stores, events and ecommerce. Each story shows the setup, the numbers and how they were measured, so you can judge whether it transfers to your business.
Where the mechanism transfers, and what changes
The pattern is consistent. High anonymous traffic, a repeat purchase cycle, and a moment when the customer is already holding a phone.
Ecommerce and marketplaces
Order and shipping notifications establish the channel, then promotion runs on a number the customer already replies to. Popups on purchase intent and basket recovery on an unused code do the rest.
Fashion and apparel
Fitting rooms and checkout counters produce the highest sign-up volumes of any placement we have measured. Seasonal campaigns give a natural reason to message.
Grocery and convenience
High frequency, low ticket, thin margins. Value comes from repeat visit frequency and from moving promotion out of print into a channel with per-store attribution.
Restaurants and QSR
Loyal guests who are entirely anonymous to the CRM. A sticker on the table or at the counter converts a regular into a contact, and app installs become a measurable campaign rather than a hope.
Events and entertainment
A fixed audience in one place for a few hours. One clear exchange at the entrance or the concession stand, tagged to the event, with results the same evening.
Digital goods and gaming
Global audiences with different regulation in every market. Channel per market, consent per market, one reporting model across all of them.
Brands without their own stores
FMCG and manufacturers whose products sit on someone else's shelf. Codes on packaging and in-pack inserts create a direct relationship the retailer does not mediate.
Fitness and services
Membership cycles that depend on reminders arriving at the right hour. A message that arrives at the right hour beats one that waits in an inbox.
Where we are not a fit
Low-frequency, single-purchase businesses with little repeat contact, and regulated categories restricted on messaging channels. Firearms, alcohol, cannabis and certain financial services face limits in the United States that no vendor can remove.
Ask for the case study closest to your business
We will send the full version with the method, the placement plan and the numbers in context, and we will tell you plainly which parts of it will not transfer to your market.
