How to effectively build a customer base with SMS? 2WayApp on the Shoper podcast!

Checkmate!

In a recent episode of the Shoper podcast, Lukasz from 2way discussed the power of SMS marketing. He discussed how 2WAY  helps online store owners. It lets them communicate with customers and build loyalty through SMS campaigns.

Why is SMS an effective marketing channel?

As Lucas pointed out, SMS marketing has a high read rate. About 97-98% of messages are read within minutes of receipt. In comparison, the open rate of emails is only 20-30%. SMS is a way to reach customers quickly. It can share info about promotions, news, or order statuses.

Different types of SMS

Lucas also discussed the different types of SMS:

Transactional, which informs the customer about the status of an order.

Marketing ones, used to promote the brand.

Sales ones, to encourage purchase.

SMS newsletters, allowing regular contact with customers and building customer loyalty.

Building relationships and trust

SMS marketing aims to build a lasting, post-sale relationship with the customer. Customers appreciate messages tailored to their needs, like appointment reminders and special offers. 2WayApp offers features to personalize messages and even allows integration of two-way communication.

Building a customer base - both online and offline

Lucas suggested ways to get SMS consents. These include QR codes and NFC in stores, and pop-ups on websites. With these tools, any store can build a contact base and reach new customers.

You can find the entire podcast below