Link shortener - Fewer characters. Lower SMS costs.
In SMS campaigns every character matters - including the link. A shorter URL means cheaper sends and more space for content that actually says something meaningful.
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Shorter link = better use of SMS
More space for the message itself and better cost control without changing the communication.
A short link that carries real data
Every link sent in an SMS campaign: can run under your own domain, making the click decision easier for the recipient, counts unique recipients - not every single click. One person clicking five times is still counted as one person in 2way analytics. That way, you see genuine interest, not artificially inflated numbers.
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A click = data
With shortened links, you know: who clicked the message, when the interaction happened, which links actually engage recipients, which campaigns are worth scaling and which should be stopped.
What can a shortened link lead to?
A shortened link can point to, for example: an individual discount code, a barcode to present in-store, a landing page with a tailored offer, the App Store or Google Play - with automatic device recognition.
One message. Cost control and a reference point for next decisions.
The link shortener allows you to: reduce sending costs, see real recipient interest, plan next actions based on customer behavior after the click.
🛠️ Explore all the features of our 2way SMS Marketing Platform
Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.
Customer testimonials
I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.
Chase Roedel
Head of Marketing, Permaseal
