Smart QR

In 2way, each QR code acts as a dedicated sign-up point. It shows you exactly which locations and materials genuinely contribute to building your contact base.

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Offline = measurable channel

Offline generates traffic. Data shows what actually builds your contact base. Flyers, posters, shop windows, POS materials, OOH, events, packaging. QR codes are everywhere today - but not all of them provide meaningful data. With unique QR codes in 2way, you can: see which materials genuinely generate sign-ups, compare in-store locations and different touchpoints, make decisions based on data, not intuition.

Every QR code has its own identifier and defined role

In 2way, each QR code: has a unique identifier, leads directly to the sign-up flow, is assigned to a specific location, medium, or campaign.

What does the sign-up look like from the customer’s perspective?

The customer scans the QR code and is taken directly to a dedicated sign-up page. They enter their phone number and confirm it with an SMS code (Double Opt-In). The contact is added to the 2way system and automatically linked to a specific QR code, location, and campaign. For the customer, it’s a single, simple action. For you, it’s clear attribution and data ready for further communication, campaigns, or analysis.

See what actually drives your customers’ decisions

With unique QR codes, you can clearly track: where each sign-up comes from (checkout, fitting room, shop window, poster, flyer, packaging), the location where the scan happened, how many times a specific code was scanned, how many sign-ups each touchpoint generated. You see which locations and materials truly build your contact base - and you can invest where it delivers the highest return.

One solution. Multiple sign-up sources.

You can use unique QR codes across: stickers (e.g. in physical stores), POS materials, posters and OOH, flyers and printed materials, packaging and shipments, events and temporary materials. You’re not limited to a single format. Each QR code has its own link and identifier, so you know exactly which medium actually generates leads.

🛠️ Explore all the features of our 2way SMS Marketing Platform

Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.

Customer testimonials

I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.

Nikodem Grzeszczuk

Head of Digital Marketing, Rockwool

We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.

Chase Roedel

Head of Marketing, Permaseal

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