Smart QR
In 2way, each QR code acts as a dedicated sign-up point. It shows you exactly which locations and materials genuinely contribute to building your contact base.

Trusted by:
Offline = measurable channel
Offline generates traffic. Data shows what actually builds your contact base. Flyers, posters, shop windows, POS materials, OOH, events, packaging. QR codes are everywhere today - but not all of them provide meaningful data. With unique QR codes in 2way, you can: see which materials genuinely generate sign-ups, compare in-store locations and different touchpoints, make decisions based on data, not intuition.
Every QR code has its own identifier and defined role
In 2way, each QR code: has a unique identifier, leads directly to the sign-up flow, is assigned to a specific location, medium, or campaign.


What does the sign-up look like from the customer’s perspective?
The customer scans the QR code and is taken directly to a dedicated sign-up page. They enter their phone number and confirm it with an SMS code (Double Opt-In). The contact is added to the 2way system and automatically linked to a specific QR code, location, and campaign. For the customer, it’s a single, simple action. For you, it’s clear attribution and data ready for further communication, campaigns, or analysis.
See what actually drives your customers’ decisions
With unique QR codes, you can clearly track: where each sign-up comes from (checkout, fitting room, shop window, poster, flyer, packaging), the location where the scan happened, how many times a specific code was scanned, how many sign-ups each touchpoint generated. You see which locations and materials truly build your contact base - and you can invest where it delivers the highest return.

One solution. Multiple sign-up sources.
You can use unique QR codes across: stickers (e.g. in physical stores), POS materials, posters and OOH, flyers and printed materials, packaging and shipments, events and temporary materials. You’re not limited to a single format. Each QR code has its own link and identifier, so you know exactly which medium actually generates leads.
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