An unsubscribe flow that keeps your database clean
You communicate only with people who actually want to stay in touch. Unsubscribing is a natural part of the system - one that actively protects the quality of your contact base.
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The effectiveness of your contact base comes from its quality
When recipients have the option to unsubscribe, the database stays up to date. It remains responsive to communication and behaves predictably in future campaigns.
A well-designed unsubscribe keeps your database in order
It ensures that: communication reaches only active numbers, the database updates itself continuously, you don’t send campaigns to people who no longer want them. As a result: unnecessary sends are reduced, SMS campaign costs go down, results stay stable and predictable over time.
Available unsubscribe mechanisms
Unsubscribe options in 2way are designed in line with current GDPR regulations and automatically update the contact’s status in the database. Users can unsubscribe through a dedicated landing page linked from your website, privacy policy, or communication materials, via an individual one-click unsubscribe link included directly in the message, or by replying with the keyword “STOP,” which updates the contact status automatically.
A well-designed unsubscribe keeps communication effective
Messages reach only active numbers. The database stays continuously up to date, and you don’t send campaigns to people who no longer want them. As a result, unnecessary sends decrease, SMS campaign costs go down, and performance remains stable and predictable over time.
🛠️ Explore all the features of our 2way SMS Marketing Platform
Gain access to complete SMS Marketing toolset. Make your texting outreach effortless as a breeze 💨, regardless of your business type.
Customer testimonials
I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns.
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service.
Chase Roedel
Head of Marketing, Permaseal
