Integrations with the systems you already use
Data from 2way flows directly into your CRM and e-commerce platform

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Campaign data available where your team actually works
When sign-ups, discount codes, and communication data flow into the same systems: marketing, e-commerce, and CRM teams work from a single source of truth, decisions are made faster, processes scale more easily as the brand grows. In 2way, integrations are a natural extension of the tools you already use.
2way → CRM / e-commerce
2way can automatically pass the following to your systems: new contact sign-ups, SMS replies, discount code redemptions, customer statuses and activity signals (event webhooks). As a result, all key campaign data is visible directly inside your CRM.

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CRM / e-commerce → 2way
In the opposite direction, 2way can use selected data from your systems to: check whether a phone number already exists in your database, fetch discount codes directly from your system via API, align the sign-up process with your own rules and business logic. You share only the elements you actually need.
One version of data for the entire organization
With integrations in place: leads and events flow directly into your systems, the database stays clean, with no duplicates, discount codes and sales are linked to specific contacts, your teams work on the same data - regardless of channel. You decide which data is synced, in which direction, and how deep the integration goes.

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