Łukasz Cisowski

Łukasz is COO of 2way, where he leads operations and go-to-market and works directly with retail and ecommerce teams rolling out NFC and QR sign-ups in stores. Before 2way he spent more than a decade in sales and contact-centre operations, building sales networks, leading teams and tightening processes to hit targets. He writes about the practical side of mobile marketing: growing verified contact lists, turning store visits into opted-in customers and measuring what each message earns.