Your list gets smaller and your revenue per contact goes up. That is the trade
2way adds verified phone contacts and explicit messaging consent to the base you already own. They are collected from your website, your stores and your events, and synchronized into your CRM with the source and the revenue attached.
Trusted by teams that sell everywhere
Your list keeps growing, but fewer people see your messages
You add contacts every month, yet each campaign reaches a smaller share of them.
01
Better subject lines won't fix your reach
You've already tested every subject line and send time. The real limit is that you can reach most customers only one way: an email address they may rarely check.
02
You lose contacts faster than you gain them
New sign-ups come from a footer form and one popup. Your stores, events and packaging bring in no new contacts at all.
03
It's hard to prove what CRM earns
Shared discount codes and last-click reports show activity, not results. That makes it hard to ask for more budget.
04
Old opt-ins are hard to prove
Consent records are spread across old forms, the loyalty program and a spreadsheet. When legal asks who agreed to what, the answer takes days.
Win back lapsed customers on WhatsApp
Remind them about a reward before it expires. Quick-reply buttons let them answer in one tap, and your team picks up the chat.
You stop reporting list size and start reporting reachable revenue
What is different about a contact collected through 2way.
Verified, real contacts
A number only enters the base after the customer confirms a one-time code. There is no decayed segment to clean later, because nothing unverified was ever added.
Know where each one came from
Website, a specific store, a named event, a partner app. Segments can be built on acquisition source, which is usually the strongest predictor of what a customer responds to.
Revenue per contact
An individual discount code links sign-up to purchase. Channel contribution stops being an argument about models and becomes a column in a report.
Reach the phone they carry
Most people have one phone number and more than one email address. A message to that number reaches the phone they carry all day, alongside the email program you already run.
Audit-ready consent
Timestamp, exact wording shown, language, device, IP and one-time code confirmation, stored per contact and exportable as an audit trail.
No extra headcount
STUDIO writes the calendar and the creative per market; your team approves. Adopting the channel does not require a new hire.
An extra channel to the customers who only shop in store
Your loyalty program knows the customers who joined it. 2way reaches the regulars who never did, the ones who pay by card and leave. A tap at the till signs them up in about 20 seconds, with a reward they can use right away, and each one lands in your CRM with the store attached.
Leads store customers to your app or loyalty program, and reminds them later if they don't join on the spot
Nothing for the customer to install
A personal code or barcode, usable at the till straight away
At Reserved, 54% of store sign-ups had never bought online
2way does not ask you to leave the platform you have
Marketing automation platforms are built to orchestrate messages to contacts that already exist. 2way's work happens one step earlier: it converts anonymous traffic, including physical traffic, into verified contacts with consent attached, then syncs them into your CRM.
No. Contacts and consents sync into it through Zapier, webhooks or our API.
No. Email stays. Most people have one phone number and more than one email address, so the number adds a second, direct route to the same customer, with its own consent record.
No. It gives store customers a fast way in: a tap, a number, a code, about 20 seconds. The contact and consent sync into the CRM your program runs on.
Yes. You can invite existing customers to add a phone number and messaging consent, so you can reach them beyond the email address you already hold.
You. Full export at any time.
You. Registered in your name.
Yes. GROW can run alone and push verified contacts to it.
Yes. Contacts out, campaign results and attribution back.
Zapier for most stacks, or our REST API and webhooks for anything custom.
Honored automatically across every channel and reflected in your CRM.
What stays with your team, and what comes off it
570 contacts beat 11,000, with the same message and the same offer
A smaller fashion retailer sent identical content and an identical discount to two audiences: the 11,000-contact SMS base it had spent years building, and 570 contacts collected through 2way across 16 stores in a single month. The message was not the variable. Only the collection method was.
click-through from the 570 contacts collected with 2way
click-through from the existing 11,000-contact base
of contacts in the Reserved deployment were new to the CRM entirely
higher basket among customers who signed up
Your legal and security colleagues will ask. Send them this
GDPR, DPA with Standard Contractual Clauses, EU data residency, encryption, access control, retention, incident response and sub-processors, all documented in the form a vendor review expects, so the review does not stall on your desk.
From the blog
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Bring one market and one KPI. We will tell you whether it works
Thirty minutes. If the honest answer is that your base is already reachable and your attribution is already clean, we will say so and you will have lost half an hour.
