Campaigns written for each market, approved by your team
STUDIO is 2way's campaign team. We plan the calendar, write every message natively for each market and adapt the offer. Your brand team approves each message before anything is scheduled.
Trusted by teams that sell everywhere
Every campaign has someone accountable for the result
Strategy, copy and creative for each market, produced by our team and approved by yours before anything goes out.
Written for the market, not translated into it
A message that works in Poland is not the message that works in Spain or the United States. Different regulation, different length limits, different tone. STUDIO produces each version natively and adapts the offer per market.
Your calendar, your approval
The campaign calendar is agreed in advance and every message is submitted for approval before it is scheduled. Nothing reaches your customers that your brand team has not seen.
Your team keeps the capacity it has
Most CRM teams have no spare headcount for a new channel. STUDIO exists so that adopting one does not require hiring for one. When your team wants to take it in house, the platform works the same way without us.
What we settle with you before a single message is written
Each market gets its own plan. What people read in Chicago is not what they read in Madrid, Kyiv or Warsaw.
01
Channel choice
Which channel to offer in the sign-up form in each country, and which to hold back. The decision is made at the popup, not at the send, because the consent has to match the channel.
02
Copy per market
Every message is written in the local language and register, inside that market's length limits and consent rules. Not translated from an English original, which is where tone usually dies.
03
Offer and frequency
What the customer gets for signing up and how often they hear from you afterwards. Both differ by market more than most brands expect, and both move the numbers more than creative polish.
04
Test plan
Which audiences get which creative, channel or holdout, so each campaign tells you something you can use in the next one.
From calendar to results, with your approval in the middle
The same four steps for one market or ten.
01 Calendar
We agree the campaign calendar with you in advance: markets, dates, offers and the KPI each campaign is judged on.
02 Writing
STUDIO writes every message natively for each market, inside its length limits and consent rules.
03 Approval
Your brand team approves each message before it is scheduled. Nothing reaches your customers unseen.
04 Send and report
Messages go out through SEND, and results come back per contact, per source and per market.
You keep the decisions. We take the work
Optional, and reversible
STUDIO can run a full program, support a launch, or stop when your team is ready to take it in house. The platform behaves identically either way.
A full campaign program across every market you sell in
A launch, a season or a new market your team has no capacity for
A hand-over when your team is ready to run campaigns itself
An add-on to the 2way platform, not sold on its own
Questions about STUDIO
No. Every message is submitted to your brand team before it is scheduled, and nothing reaches your customers that your team has not seen. The calendar is agreed in advance, so there are no surprises.
Yes, that is what it is for. Every message is written in the local language and register, inside that market's length limits and consent rules. Not translated from an English original.
No. STUDIO is an add-on to the 2way platform and is not sold on its own.
Then you do. STUDIO can stop whenever your team is ready, and the platform works the same way without us.
Enterprise deals fail on handovers. On our side, the people in the first meeting stay on the account, and STUDIO's strategy, copy and creative are submitted to your brand team for approval before every send.
Launch a new market without hiring for it
Book 30 minutes. Bring the markets you want to reach, and we will tell you how STUDIO would plan and write the first campaigns there.
