NFC Tag - What Is It and How Can It Be Used in Business?

NFC (Near Field Communication) is a contactless technology that works when the user touches their phone to a designated point.

When the phone touches the tag, it automatically triggers the action you’ve set up, such as:

  • a product page or landing page,
  • a discount code or offer,
  • contact information for the seller,
  • product information,
  • activation of an offer tied to a specific location.

Why Is NFC Gaining Importance Right Now?

  1. Smartphones Support NFC Automatically
    There’s no need to install an app or scan codes.
    You just need to hold your phone near the sticker.
  2. Customers Want Quick Interaction
    NFC works faster than other technologies. One move launches the action immediately.
  3. Companies Want to Measure Offline Activities
    Each time someone taps the tag, it’s recorded as an event, so you can see where customers are engaging and where leads originate.

How to Use NFC in Business?

NFC works best where customers make decisions quickly. In restaurants, customers can instantly open the menu or download a coupon. In brick-and-mortar stores, a single tap on the phone opens a product description or information on size availability. At events, NFC makes it easier to download materials.

How Does NFC Connect with 2way?

At 2way, we use NFC wherever customers make decisions: at the shelf, at checkout, or in the fitting room. When they see an offer, they can immediately tap the sticker with their phone and receive a discount by entering their phone number. This way, the moment of interest becomes a sign-up without extra steps.

Each tag has a unique link, so the brand can see where customers respond most often and where sign-ups come from. The system records every tap, enabling comparisons of effectiveness across locations and assessing which offline locations have the greatest sales potential.

Phone numbers are automatically added to the SMS database, allowing the brand to instantly send a code, follow-up, or another offer to increase conversion. The whole process, from tapping the phone to receiving the SMS, takes just a few seconds.

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Team 2way