Pop-ups and Teasers: What Are They and Why Do They Influence Your Lead Generation?

A pop-up is a window that appears on a website while a user is browsing. It covers part of the screen, instantly grabs attention, and presents an offer immediately, such as a discount in exchange for a phone number. This ensures the message appears when the user is already engaged with your online store and considering their next move.

A teaser operates differently: it is a small, fixed element in the bottom corner of the screen. It does not obscure any content but subtly reminds users of your offer. Users can click the teaser at any time to open the pop-up. This approach increases the number of people who interact with your message.

Why Do Pop-ups and Teasers Impact Lead Volume?

Pop-ups and teasers boost lead generation by shortening the path to data submission. A pop-up appears at the optimal moment, when users are most engaged. Meanwhile, a teaser ensures the sign-up option remains visible and accessible with a single click.

The fewer the steps between initial interest and submitting contact information, the higher the conversion rate from visitors to leads.

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2WAY’s teasers are a bit different from popups in the sense that they require the user to engage with them. As an uninterruptible experience, teases aid them in their search for discounts, instead of distracting them from shopping in your store. 

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