SMS Marketing: What It Is and Why It Works So Well

SMS marketing is a direct communication channel built on short, concise messages containing an offer, discount, or important update. Its power lies in speed and visibility. Messages appear instantly on the phone screen, and 97% of SMS messages are opened, making SMS one of the highest-performing formats in modern marketing.

An SMS doesn’t compete with a crowded inbox or app notifications. It’s short, clear, and impossible to overlook. The user immediately knows what the message is about and can react with a single tap.

How SMS marketing works in practice

1. The user shares their number
On a landing page, in a pop-up, or after scanning a QR or tapping an NFC sticker in-store.

2. The system sends an SMS automatically
The message may include a discount code, a signup confirmation, or an offer. It appears on the user’s phone within seconds.

3. The customer reacts instantly
They click a link, redeem a discount at checkout, or return to their cart.

4. The number becomes part of a reusable database
Each new signup expands the contact list the brand can activate later: reminders, seasonal campaigns, reactivation flows, or direct sales pushes. It’s not a one-off action but the foundation for ongoing communication.

5. Results are fully measurable
You can see how many people received the message, clicked, redeemed a code, and how much revenue each campaign generated.

The role of 2way in SMS marketing

With 2way, SMS completes the journey that begins with a QR code, NFC, pop-up, or landing page. Numbers enter the system immediately after signup and are automatically verified through double opt-in, ensuring the brand works only with confirmed, real contacts.

This enables you to act fast:

• send a discount code right after signup,
• remind the user about the offer hours or days later,
• re-engage them during seasonal or promotional campaigns.

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