What is a lead and why does it have such a big impact on sales?

A lead is the contact information of a person who has taken a specific action towards a brand. They may have entered their phone number, claimed a discount, filled out a form, or left their details after interacting with a QR code or an NFC tag. This is not a random action. A lead is someone who is genuinely interested in the offer and could become a customer.

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That’s why leads have such a significant impact on sales.

They allow you to follow up with someone who has signaled, “I want to know more.” This enables the brand to connect at the right moment, maintain the person’s interest, and guide them further down the sales funnel.

A lead is generated when a user leaves their data, for example:

• enters their phone number or email in a form,
• scans a QR code or uses NFC and fills in their details,
• opens a pop-up or teaser and enters their number,
• claims a discount code by providing their contact information first.
  Each of these actions signals: “I am a potential customer.”

How do leads impact sales?

A lead is the contact information of someone who is already interested in the brand. This enables the company to follow up at the right time, rather than trying to reach anonymous users again.

That’s why leads directly boost sales. They allow you to:

• send an offer when the user is ready to come back,
• remind them about a code or promotion,
• recover an abandoned cart,
• target ads only to people who have already taken a previous step,
• communicate in an organized and repeatable way.

The strongest element of a lead is the phone number. It enables immediate contact and delivers the highest conversion rates. Thanks to this, brands achieve their best sales results.

Leads in 2way

In 2way, all acquired contacts from QR, NFC, pop-ups, ads, and landing pages go into one shared database. Lead data is stored in one place, ready to use right away. The system also shows the entire contact journey: where they came from, when they signed up, and how they responded to messages. This allows the brand to better segment recipients, send targeted SMS messages, and effectively grow SMS marketing activities.

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