Reach every customer, on any phone
SMS needs no app and no data plan, so it gets through where nothing else does. 2way collects verified numbers in your stores and on your site, sends your campaigns by SMS, and shows the revenue each message brings back.
Trusted by teams that sell everywhere
The channel that always gets through
In the United States and Canada, SMS is the only way to market to a phone. Everywhere else it carries your one-time codes and catches the contacts other channels miss.
Works on every phone
No app to install and nothing to update. If the customer has a phone number, the message arrives.
The safety net for other channels
Contacts without WhatsApp or Viber get the same campaign by SMS, so nobody on your list is left out.
Codes in seconds
A personal discount code lands seconds after sign-up. The cashier scans it at the till, and every code is unique, so you know who used it and when.
Your brand as the sender
Messages arrive under your brand name where the market allows it, and from a registered number in the United States and Canada.
Registration handled
We register your brand and campaigns with the carriers in each market, including 10DLC in the United States. Your team fills in nothing.
Revenue per message
Every redeemed code ties a message to a sale, so SMS shows up in your report as revenue, not as clicks.
Fill the store on a slow Tuesday
Send a same-day offer with a link on your own domain. It reaches the lock screen, so people see it while the offer still runs.
Codes that bring people through the door
Every contact gets a unique discount code by SMS. The cashier scans it at checkout, so you know which message brought which sale.
Bring back the unused code
Customers who have not used their code get a reminder after 7 and 21 days. The same works for an abandoned basket.
Updates customers reply to
Send an order confirmation and a shipping notice with tracking. When a customer replies, the message reaches your support team.
Short, and built to be acted on
An SMS is 160 characters, so every part of it has a job: who it is from, what the offer is, and where to tap.
A link they recognize
Short links run on your own domain, so customers know the sender before they tap.
A code of their own
Each contact gets a unique code, tracked from the message to the till.
Add a picture in the US
MMS carries an image with the text, registered under the same campaign.
They know it is you
Your brand name shows as the sender where carriers allow it.
Customers can text back
Replies arrive in the inbox your support team already uses, next to web chats. The answer goes back out as an SMS.
What SMS returns on a verified list
These numbers come from 2way customers, not from market averages. The pattern is the same each time: a smaller list of verified contacts beats a larger list of unverified ones.
Click-through from 570 verified store sign-ups, against 4% from an 11,000-contact list
SMS a month for Custom Ink in the United States
Of Custom Ink customers reply to a shipping text
Of discount codes sent by SMS were used at Reserved
From first tap to first sale
01
Collect verified opt-ins
Customers sign up with an NFC tap or QR code in store, or a popup online, and confirm with a one-time code sent by SMS.
02
We register your sender
2way registers your brand and campaigns with the carriers in each market, so messages are delivered and not filtered.
03
Send campaigns
STUDIO drafts the calendar and the copy per market. Your team approves every message before it goes out.
04
See the revenue
Redeemed codes and clicks are tracked per contact, per store and per campaign.
Every message, measured
Each campaign reports what happened after the send, per market and per store.
Where SMS is the right channel
SMS leads where the rules or the habits call for it. In every other market it still sends your one-time codes and backs up WhatsApp and Viber.
The only channel open for marketing. We handle carrier registration, and consent meets the TCPA standard.
The same picture as the United States, with express consent recorded per contact under CASL.
SMS still wins on time-critical offers. Run both on one audience and compare.
Still the workhorse for retail promotion. WhatsApp is worth testing next to it.
The proven channel today, with WhatsApp as the next step.
Selling in several of these?
Bring your markets and we will map the right channel for each one.
SMS questions
In most of Europe it is, which is why we send campaigns there on WhatsApp or Viber. SMS is for the markets where it is the right channel, for one-time codes, and for contacts the other channels cannot reach. A message to a customer who opted in also costs less in the end than a cheap one to a number nobody verified.
There is nothing to set up on your side. In the United States we register your brand and campaigns under 10DLC. In other markets we register your sender name where it is required.
Yes. Replies arrive in the inbox your support team already works in, next to web chats, and the answer goes back out as an SMS.
Opt-out is automatic and applies across every channel. In the United States, send windows follow the recipient's own time zone, state by state, so a campaign scheduled in Europe cannot land at 6 a.m. in California.
It depends on the market, and you do not have to pick one. We choose the channel country by country with you, and contacts without WhatsApp or Viber get the same campaign by SMS.
Test SMS on one market first
Bring one market and one KPI to a 30-minute call. We will tell you honestly whether SMS is likely to move it.
