Reach customers in the chats they open every day
Collect verified WhatsApp contacts in your stores and on your site, send campaigns people open, and see the revenue each message brings back.
Trusted by teams that sell everywhere
More reach, more replies, more revenue
WhatsApp is where most of your European customers already talk. 2way turns it into a channel you own and can measure.
Read, not ignored
WhatsApp is the default messenger in Spain, Italy and the Netherlands. Your message lands next to friends and family, not in a promotions tab.
Messages people answer
Rich templates with images and buttons, and replies your team can answer in the same thread.
Codes in seconds
A personal discount code arrives within seconds. The cashier scans it in store, and every code is unique, so you know who used it and when.
Your account, your list
The WhatsApp Business Account is registered in your name. If you leave, the account and the contacts go with you.
Legal-ready
The processor chain and transfer basis to Meta are documented. You get the consent records and the DPA before the first message.
Revenue per message
Every redeemed code ties a message to a sale, so WhatsApp shows up in your report as revenue, not as opens.
Fill the store on a slow Tuesday
Send a same-day offer with a photo or short video and a button to claim it. It lands between chats with friends and family, so people see it while the offer still runs.
Codes that bring people through the door
Every contact gets a unique discount code on WhatsApp. The cashier scans it at checkout, so you know which message brought which sale.
Bring back the ones who went quiet
Remind customers about an expiring code, a restock or a loyalty reward. Quick-reply buttons let them answer in one tap, and your team picks up the chat.
Keep the conversation going after checkout
Send a thank-you, ask for a review or suggest what goes well with their purchase. Replies land in the same chat, so a one-time buyer turns into a regular.
What WhatsApp marketing returns across 382 brands
Chatarmin, a WhatsApp marketing platform, published figures from 49.3 million campaign messages sent by 382 brands between June 2025 and June 2026. They are market figures, not 2way results. Your own pilot is where the real number comes from.
Open rate on delivered messages
Click rate
Opt-outs per campaign message
Revenue per campaign message
More than a text message
A WhatsApp template carries your brand, the product and a way to act on it. Email-level content with chat-level attention.
Show it moving
A short clip plays right in the chat. Show the product in use, a new collection or a quick how-to.
Send the document
Attach a catalog, a menu or a voucher. Customers open it without leaving WhatsApp.
One tap to act
Add buttons like Shop now, Find a store or Get my code, so the next step is one tap away.
A real conversation
Customers write back in the same thread, and your team answers there. Questions turn into sales.
Put the product in the message
A photo header makes the offer clear at a glance: the product, the price and your brand, next to the chats people read.
From first tap to first sale
01
Collect verified opt-ins
Customers sign up with an NFC tap or QR code in store, or a popup online, and confirm with a one-time code.
02
We set up the account
2way registers the WhatsApp Business Account in your name as a Meta Tech Provider and gets your templates approved.
03
Send campaigns
STUDIO drafts the calendar and creative per market. Your team approves every message before it goes out.
04
See the revenue
Redeemed codes and clicks are tracked per contact, per store and per campaign.
Every message, measured
Each campaign reports what happened after the send, per market and per store.
Where WhatsApp is the right channel
WhatsApp is the everyday messenger across most of Europe and well beyond it. These are the markets where we send on WhatsApp first.
It is the default messenger, so your offer lands where customers already chat every day.
It is the main everyday messenger in both markets.
It is the primary channel for customer messaging in all three.
It works well, but the opt-in wording needs extra care.
Few brands have WhatsApp consent yet, so your message gets read in minutes.
Selling in several of these?
Bring your markets and we will map the right channel for each one.
WhatsApp questions
You do. It is registered in your name, with 2way acting as Meta Tech Provider. If you leave, it goes with you.
Ask them what specifically worries them. Usually it is the transfer to Meta. We have the processor chain and the transfer basis documented, so it is a review rather than a research project, and we can send it before the meeting. You stay the controller throughout.
No. Meta paused marketing templates to US numbers in April 2025 and has not lifted the pause. For the US the channel is SMS and MMS, with 10DLC registration, which we handle.
There we use Viber, the everyday messenger in the region. Same contact base, same consent record, different channel.
No. QR sign-up uses the phone camera and NFC uses the contactless function in most current phones. They confirm with a one-time code.
WhatsApp marketing, in practice
Test WhatsApp on one market first
Bring one market and one KPI to a 30-minute call. We will tell you honestly whether WhatsApp is likely to move it.
