Reach customers where Viber is the everyday messenger
In Ukraine and the Balkans, people chat on Viber, not WhatsApp. 2way collects verified contacts in your stores and on your site, sends your campaigns on Viber and shows the revenue each message brings back.
Trusted by teams that sell everywhere
The channel a WhatsApp-only plan misses
In Ukraine, Romania, Bulgaria, Greece and Serbia, Viber is where your customers already talk. 2way turns it into a channel you own and can measure.
Read, not ignored
Viber is the everyday messenger in Ukraine and the Balkans. Your message lands next to friends and family, not in a promotions tab.
Messages with a next step
Rich messages with an image, your offer and a button, so the next step is one tap away.
Codes in seconds
A personal discount code arrives on Viber within seconds. The cashier scans it in store, and every code is unique, so you know who used it and when.
Your brand as the sender
Messages arrive from a branded sender with your name and logo. 2way registers it for you in each market.
Legal-ready
Viber messages are delivered through Rakuten Viber and LINK Mobility in the EU. You get the consent records and the DPA before the first message.
Revenue per message
Every redeemed code ties a message to a sale, so Viber shows up in your report as revenue, not as opens.
Fill the store on a slow Tuesday
Send a same-day offer with a photo and a button to claim it. It lands between chats with friends and family, so people see it while the offer still runs.
Codes that bring people through the door
Every contact gets a unique discount code on Viber. The cashier scans it at checkout, so you know which message brought which sale.
Bring back the ones who went quiet
Remind customers about an expiring code, a restock or a loyalty reward. One button takes them straight back to the offer.
Keep the conversation going after checkout
Send a thank-you, ask for a review or suggest what goes well with their purchase, so a one-time buyer turns into a regular.
More than a text message
A Viber message carries your brand, the product and a way to act on it. Email-level content with chat-level attention.
Show it moving
A short clip plays right in the chat. Show the product in use, a new collection or a quick how-to.
Send the document
Attach a catalog, a menu or a voucher. Customers open it without leaving Viber.
One tap to act
Add a button like Shop now, Find a store or Get my code, so the next step is one tap away.
They know it is you
Your name and logo show on every message, so customers recognize the sender before they open it.
Put the product in the message
A photo header makes the offer clear at a glance: the product, the price and your brand, next to the chats people read.
From first tap to first sale
01
Collect verified opt-ins
Customers sign up with an NFC tap or QR code in store, or a popup online, and confirm with a one-time code.
02
We register your sender
2way registers your brand as a Viber business sender in each market and gets your messages approved.
03
Send campaigns
STUDIO drafts the calendar and creative per market. Your team approves every message before it goes out.
04
See the revenue
Redeemed codes and clicks are tracked per contact, per store and per campaign.
Every message, measured
Each campaign reports what happened after the send, per market and per store.
Where Viber is the right channel
Viber is the everyday messenger in Ukraine and the Balkans. It also holds real share in Czechia and Slovakia, where we test it alongside WhatsApp.
The everyday messenger, well ahead of WhatsApp. A WhatsApp-only plan reaches a fraction of the audience.
Campaigns go out on Viber, with SMS for contacts who do not use it.
Viber is the default chat app, so your offer lands where customers already talk.
Viber is the messenger people open every day, ahead of WhatsApp.
Viber leads here too, as it does across the Balkans.
Selling in several of these?
Bring your markets and we will map the right channel for each one.
Viber questions
There is nothing to set up on your side. 2way registers your brand as a Viber business sender in each market and handles content approval.
Ask them what specifically worries them. Usually it is where the data goes. Viber messages are delivered through Rakuten Viber in Luxembourg and LINK Mobility in the EU, and the processor chain is documented, so it is a review rather than a research project. You stay the controller throughout.
They get the message by SMS instead, from the same campaign. You see in the report which channel reached each contact.
Yes. The channel is set per market, so Ukraine can run on Viber while Spain runs on WhatsApp. Same contact base, same consent record, one report.
No. QR sign-up uses the phone camera and NFC uses the contactless function in most current phones. They confirm with a one-time code, and messages arrive in the Viber app they already use.
Test Viber on one market first
Bring one market and one KPI to a 30-minute call. We will tell you honestly whether Viber is likely to move it.
