Nearly one in ten fans at a volleyball match signed up for a free snack
What it produced
people in the arena
verified contacts collected in one evening
of the entire audience, from one placement
snack, which is what the whole thing cost per contact
The situation
A sponsor's audience is a crowd, not a database. You pay for the arena, the branding and the visibility, and at the end of the evening everybody goes home and you have no idea who any of them were.
What was deployed
NFC stickers and QR codes around the venue, with one clear exchange: scan and get a free snack at the match. No form to fill in at a stand, no queue, no staff needed to explain it. Scan, enter a number, confirm the code, collect the snack.
The result
Around 600 people signed up out of an audience of over 7,000. Close to one in ten of everyone in the building, in a single evening, each one tagged to the event so its contribution stays separate from regular trading.
How others did it
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