Link shortener
Lower campaign costs by keeping messages within single SMS length. Increase click-through rates with branded links customers recognize and trust. SMS click-through rates reach up to 30%, compared to 1-2% for email.
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Lower campaign costs by keeping messages within single SMS length
A full-length URL with tracking parameters can consume the majority of an SMS character limit. This pushes messages into multi-part sends, increasing cost per contact. The link shortener reduces URLs to clean, compact links. Messages stay within a single SMS segment. Cost per send remains at its lowest.
Increase click-through rates with branded links customers trust
Shortened links are served under your own domain. Recipients recognize the sender before clicking. Trust increases. Click-through rates are higher compared to generic short-link domains that customers do not recognize. Your brand identity is visible at every touchpoint, including the link itself.
Measure real engagement, not inflated click counts
Click volume is deduplicated at the contact level. A single recipient clicking a link ten times registers as one unique user. This gives an accurate count of how many distinct contacts responded to a campaign, not how many times the link was opened. Budget decisions are based on real engagement, not inflated metrics.
Target follow-up campaigns to contacts who showed genuine interest
Your dashboard shows who clicked, at what time, and how many times per contact, per campaign. This behavioral data feeds directly into segmentation and automation triggers. Follow-up communication targets only contacts who demonstrated genuine interest through their actions. Campaigns reach engaged customers, not the entire list.
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Optimize conversion by routing customers to the right destination
Discount code, in-store barcode, personalized landing page, or app store link: the destination is detected automatically based on the recipient's device and routed accordingly. Customers reach the right experience without manual selection. Friction is eliminated. Conversion rates increase.
Explore all the capabilities
See what else the 2way platform delivers for enterprise marketing teams.
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Customer testimonials
"I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns."
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
"We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service."
Chase Roedel
Head of Marketing, Permaseal
Optimize conversion by routing customers to the right destination
Discount code, in-store barcode, personalized landing page, or app store link: the destination is detected automatically based on the recipient's device and routed accordingly. Customers reach the right experience without manual selection. Friction is eliminated. Conversion rates increase.