Automated opt-out
Eliminate wasted spend on disengaged contacts. Automatic opt-out processing removes contacts from campaigns instantly. Lower costs. Higher engagement rates. Reduced legal risk through automatic GDPR compliance.
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Reduce campaign costs and improve performance metrics
A contact base that includes disengaged recipients inflates send volume while diluting campaign results. You pay to message contacts who will not convert. Every unsubscribe processed through 2way updates contact status in real time. Campaigns reach only contacts who want to receive them. Lower costs per campaign. Higher engagement rates. Performance metrics reflect genuine audience interest.
Lower campaign costs by targeting engaged contacts only
Contact status updates automatically at the moment of unsubscribe. Removed contacts are excluded from all subsequent sends immediately. Budget is allocated only to engaged audience members. Cost per campaign decreases as disengaged contacts leave the database. Delivery metrics reflect genuine audience engagement instead of including contacts who ignore every message.
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Reduce legal risk through automatic GDPR compliance
A dedicated unsubscribe landing page, a unique one-click link embedded in each SMS, or a reply with the word STOP: all three methods trigger an automatic status update in the database. No manual processing required. Full compliance with GDPR consent withdrawal requirements is maintained at every step. Reduce legal risk from non-compliant opt-out handling.
Explore all the capabilities
See what else the 2way platform delivers for enterprise marketing teams.
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Customer testimonials
"I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns."
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
"We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service."
Chase Roedel
Head of Marketing, Permaseal