Advanced contact base analytics
See which acquisition channels deliver profitable customers and which generate sign-ups that do not convert. Complete revenue attribution from first contact through completed purchase. Online and offline data unified in one dashboard.
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Make budget decisions based on complete revenue attribution
Sign-up data, discount code redemptions, and sales results typically reside in separate systems. This fragmentation makes it impossible to connect marketing spend to actual revenue. In 2way, every data point from every acquisition channel is connected to its revenue outcome in one view. See what actually drives profitable customers, not just what generates activity.
Optimize spending based on actual customer lifetime value
Every QR scan, NFC tap, pop-up sign-up, and landing page submission is recorded alongside the customer actions that follow: link clicks, code usage, cart activity, and completed purchases. The full sequence from first contact to final transaction is visible in a single dashboard. Identify which acquisition sources bring high-value repeat customers and which bring one-time, low-value transactions.
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Eliminate guesswork from budget allocation
Online and offline channels, specific physical locations, acquisition formats, and their direct impact on sales are all comparable within the same interface. Budget allocation decisions are based on verified performance data showing which activities generate revenue and which generate only impressions. Concentrate spending on channels that deliver measurable return. Cut budget from channels that do not convert.
Track the metrics that determine profitability
Every QR and NFC scan. Every sign-up to the database. Every discount code redemption. Attribution of each contact to a specific location and acquisition format. Device type and sign-up method. User engagement signals: clicks, code usage, and purchase status. Each data point is connected to a contact record and a revenue outcome. See exactly which touchpoints in the customer journey drive conversion and which represent friction points that reduce revenue.
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Integrate with your existing business intelligence systems
All campaign and contact data is exportable to Excel for deeper analysis. SMS delivery volume, full campaign performance statistics, click and redemption data, and detailed QR and NFC attribution are all included. Exported data integrates with existing reporting systems and business intelligence platforms. Combine 2way performance data with other revenue sources for complete attribution across all marketing channels.
Explore all the capabilities
See what else the 2way platform delivers for enterprise marketing teams.
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Customer testimonials
"I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns."
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
"We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service."
Chase Roedel
Head of Marketing, Permaseal
Integrate with your existing business intelligence systems
All campaign and contact data is exportable to Excel for deeper analysis. SMS delivery volume, full campaign performance statistics, click and redemption data, and detailed QR and NFC attribution are all included. Exported data integrates with existing reporting systems and business intelligence platforms. Combine 2way performance data with other revenue sources for complete attribution across all marketing channels.