Integrations with your systems
Eliminate manual data entry and sync errors. Contact data, campaign events, and sales outcomes flow automatically into your CRM and e-commerce platforms. Your team works in familiar systems without platform switching.
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Eliminate manual data entry and platform switching
Every sign-up, code redemption, and customer interaction captured in 2way flows into your existing systems in real time. Your team sees campaign data directly in the platforms they work in every day. No manual exports. No parallel data management. No switching between platforms to find customer information.
Configure data flow to match your business processes
New sign-ups, SMS replies, redeemed discount codes, user status changes, and customer engagement events push to your CRM automatically via webhooks. You control which events trigger updates and what data moves between systems. Your team sees 2way activity in their daily workflow without logging into a separate platform.
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Automatic deduplication and data verification
2way queries your existing systems to verify whether an incoming number already exists in your database. Duplicate records are prevented before they enter either system. Discount codes are retrieved directly via API and linked to individual contacts across both platforms. Reduce time spent cleaning duplicate customer records.
Eliminate data discrepancies that delay decisions
Contacts and campaign events synchronize bidirectionally between 2way and your CRM. Changes made in either system update the other automatically. Discount codes link to individual contacts across both platforms. The scope and depth of the integration is defined entirely by your team. One source of truth for customer data eliminates the confusion and delays caused by conflicting records.
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Explore all the capabilities
See what else the 2way platform delivers for enterprise marketing teams.
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Customer testimonials
"I highly recommend 2way SMS service and SMS newsletter application for its versatility and effectiveness in running marketing campaigns. With this application, you will be able to easily manage your customer communication by sending personalized SMS messages and effectively run SMS newsletter campaigns."
Nikodem Grzeszczuk
Head of Digital Marketing, Rockwool
"We’ve been using 2way SMS for our business, and it has been a game-changer. The ability to directly text our customers has opened up a whole new avenue for communication and marketing. With 2way SMS, we can engage with our customers by answering their questions, sending promotions, or collecting feedback. Our customers appreciate the personalized updates, appointment reminders, and special offers delivered straight to their phones. Damian has been essential to the success of our marketing efforts and the implementation of this new service."
Chase Roedel
Head of Marketing, Permaseal